Websites built to convert visitors into paying clients.

Our websites are developed to focus on generating conversions (sales, leads, contact requests etc) for our clients.

Experience 5 Star Service
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Websites That Convert

Make More Sales

Monthly Website Maintenance

Know You're Doing It Right

Websites That Convert

Make More Sales

Monthly Website Maintenance

Know You're Doing It Right

Some of our Clients:

Smart, Effective and Conversion Driven Websites

Website Development

A website is not just a website! We are conversion rate driven, our main goal is to ensure your website converts prospective visitors into paying clients, thereby dramatically increasing the effectiveness of your marketing campaigns.

Our website development team has more than a decade’s worth of experience in building highly converting websites.

The Google Search Network is used to reach your customers in the right place at the right time. Showing the right Ads at the right time, to the right audience means you are setting yourself up for success.  BaseCloud has extensive experience in Google Ads marketing and we are the right team for your requirements. 

Conversion Driven

You could be running the hottest marketing campaigns out there, without a highly converting website, the sales won't come.

The Salesperson That Never Sleeps

Having a website allows consumers to reach your business 24 hours a day, 7 days a week.

Simple, Effective and Visually Appealing

Our websites are designed with the user journey in mind. We keep it clean, simple, effective and visually appealing.

Boost Business Credibility

Having a website that consumers are able to find gives your business a greater level of credibility.

Website Development

A website is not just a website! We are conversion rate driven, our main goal is to ensure your website converts prospective visitors into paying clients, thereby dramatically increasing the effectiveness of your marketing campaigns.

Our website development team has more than a decade’s worth of experience in building highly converting websites.

The Google Search Network is used to reach your customers in the right place at the right time. Showing the right Ads at the right time, to the right audience means you are setting yourself up for success.  BaseCloud has extensive experience in Google Ads marketing and we are the right team for your requirements. 

Key Features of BaseCloud Websites

Conversion Driven

You could be running the hottest marketing campaigns out there, without a highly converting website, the sales won’t come.

The Salesperson That Never Sleeps

Having a website allows consumers to reach your business 24 hours a day, 7 days a week.

Simple, Effective and Visually Appealing

Our websites are designed with the user journey in mind. We keep it clean, simple, effective and visually appealing.

Boost Business Credibility

Having a website that consumers are able to find gives your business a greater level of credibility.

Conversion Driven

You could be running the hottest marketing campaigns out there, without a highly converting website, the sales won't come.

The Salesperson That Never Sleeps

Having a website allows consumers to reach your business 24 hours a day, 7 days a week.

Simple, Effective and Visually Appealing

Our websites are designed with the user journey in mind. We keep it clean, simple, effective and visually appealing.

Boost Business Credibility

Having a website that consumers are able to find gives your business a greater level of credibility.

Why Focus on Conversion Rate?

Conversion rate optimization is important because it allows you to lower your customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.

“I’ve already got a website, if I want more leads can’t I just increase my marketing budget?” 

Well yes, you could increase your marketing budget to drive more traffic to your website which should increase the total amount of leads you receive but the smarter choice would be to first increase your website’s conversion rate. 

Conversion Rate Optimization - Practical Example

Before optimization: 3% Website Conversion rate 

  • Monthly website visitors: 1 000
  • Conversion rate: 3%
  • Total amount of monthly conversions: 30

By performing our conversion optimization techniques, we were able to increase the website’s conversion rate from 3% to 8% without any additional marketing budget. 

After optimization: 8% Website Conversion rate 

  • Monthly website visitors: 1 000
  • Conversion rate: 8%
  • Total amount of monthly conversions: 80

*Conversions could be calls, contact requests, quote requests, whatever is determined to be the end goal.

Two professional programmers cooperating at Developing programming and website working in a software develop company office, writing codes and typing data code

Never Worry About Your Website Again

We know how tough it can be to run a business, especially when you have to wear so many different hats every day. Dealing with website issues is simply not something business owners should have to deal with.

At BaseCloud, we offer a premium worry-free website hosting and maintenance solution enabling business owners to hand over the responsibility and stress of running and maintaining their companies website to our team of experts.

We’ll perform a variety of tasks including:

  • Plugin, Theme and WordPress updates.
  • 24/7 Uptime monitoring.
  • Performance monitoring.
  • Security setup & monitoring.
  • Daily Website & database backups.
  • Spam & Malware Cleanup and protection.
  • WordPress bugfixes.
  • Continuous conversion rate optimization.
  • Our guarantee: If your website breaks down, we’ll fix it or even rebuild without any additional costs.

eCommerce Development

At BaseCloud we know exactly how hard it can be to expand into the e-Commerce scene. Over the past decade, our team has been helping businesses just like yours to expand and start selling online while increasing profits through our wholistic website development and digital marketing approach.

We are so passionate about eCommerce, our team has owned, managed, operated and consulted on a variety of online stores over the past decade.

If you are thinking about selling online, we’re the right team to speak to.

any business, any size

Our Proven 4 Step Process

Discovery Phase

We take time to understand your business from the inside out and from your customer’s perspective.

Development Phase

What use is planning without action? In this phase our team transforms the planning we did into a fully functional website, ready to bring in the business.

Planning Phase

In this phase we'll plan and develop a website that will achieve your specific business goals and complement your marketing campaigns.

Continuous Optimization

A website is an investment, one that should be continuously maintained and improved. Refer to our Premium Website Hosting and Maintenance solution .

Read some of our Website related

Articles

Our team regularly writes about relevant topics, have a look at our latest articles below.

Frequently Asked Questions

Absolutely! We provide on-going support for many of our clients, at an affordable rate. You'll never have to worry about your website again.

Definitely! Studies show that more than 50% of the global website traffic comes from mobile devices. So we will make sure that you have mobile friendly website.

Yes we do! We will use your current site as a basis to improve on, implementing our conversion driven designs and layouts.

You are the expert on your business, so it’s usually best if it comes from you. If you need help,  we can recommend copywriters who can help clean up or write original content for you at an additional cost.

Yes! You are the owner of your website, and we will guide on how to do simple tasks like change images or load a blog post. 

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How to design a good website?

Here are 7 Elements of a good website

Many things we deem important for a good website are hard to quantify. There’s a lot of talk about quality in SEO, for instance. Even Google has been saying for years that you should focus on the quality of your site and content. After every algorithmic update that Google implements, the answer for those who lost rankings is the same: it might not be your fault, because other sites might seem to be a better fit for this specific query. Nonetheless, you should work on the overall quality of your content

People flock to the Search Quality Raters Guidelines for input on how to do that, looking for any guidance at all. Now, you shouldn’t take everything that Google says as gospel, but in this case, they are right. You should improve your content — always! Make sure to look at user intent and the behavior of your potential customers. Periodically redo your keyword research. And check your niche, what’s happening in your part of the market? By continually evaluating your SEO strategy, you’ll get a grip on the changing market and find new opportunities.

1. Your website satisfies user intent and has a clear goal

Do you know your audience? Do you know your business and what it is you contribute to this world? Why should anyone come to your site and do business with you? It’s not because you think you have an awesome product — that just doesn’t fly anymore. “Build it and they will come?” Unfortunately, that’s not how it works. You need to have a clear mission and goal for your website.

If you want to succeed, you need to know your audience. You have to uncover everything about them. You can probably find out what they say they want, but is that the same as what they really need? Does your product or service merely offer a possible solution to a problem or does it make your customer’s life genuinely better? Are you selling a drill or a hole in the wall? 

Your story has to be right. It has to align with what people want and need. This means you should nail search intent for your site. Uncover all the different ways of how people can end up on your pages and tailor these to answer their questions. Map out your user journey from A to Z and place your content in strategic spots. Also keep a close eye on the way you formulate your answers. More often than not, a conversational style will turn out to be what you are looking for. 

2. Your website has technical prowess

A good website is easily crawlable and shows search engines what they can and can’t index. Good sites don’t have a huge amount of errors. A good website loads super fast, from anywhere in the world. Make sure you do everything you can to get those pages to load as fast as possible.

Technical SEO is incredibly important, but you can get ahead of the curve by getting the basics right. Thoroughly think about which CMS you’re going for and how you’re going to run it. We may be a bit biased, but WordPress has given us everything we need. It’s solid, flexible and has a huge following. WordPress is pretty SEO-friendly, but with a bit of help from Yoast SEO, you can get your WordPress SEO going in no time. Also make sure to pick a reputable hosting company, one that’s flexible and helpful.

3. Your website is trustworthy, safe and secure

Both search engines and users are looking for signals that signify trust. Why should your site and content be trusted? Things like regular downtime might be an indication of sloppy maintenance. A missing green lock icon can mean you don’t take security seriously. There are a lot of hints that they look for. 

Search engines like Google want to give searchers the best possible result. Increasingly, if a search engine doubts the claims you make or if you use sketchy ‘experts’ to validate your content, they will not show your content. Instead, they will pick a result that has proven to be a good and trustworthy result. That’s why you need to work on your trustworthiness on all levels, both technical as well as in content.

In addition, your site should be a safe haven for visitors. You need to have your security in order. A hacked site isn’t getting you anywhere! And a hacked site is easier to prevent than it is to fix. Use up-to-date software, have your SSL in order, create strong passwords and use tools such as Cloudflare to protect your site from DDoS attacks. 

4. Your website has a great design and stellar UX

Does your website need to be beautiful? Let’s be honest, beauty is in the eye of the beholder. The design of your website needs to help fulfill the goals you set. Your message should come across loud and clear. The design should be on-brand and well-thought-out. But more importantly, your site should be clear and easy to use for everyone. Accessibility is not something you should scrimp on. 

You also need to consider user experience. Which is not only how something looks, but also how it feels. It’s about giving users an enjoyable experience, something they will remember. UX is also not letting users wait long for your pages to load, getting them frustrated because they can’t read the text on your site thanks to your color scheme or because they can’t hit the buttons on your mobile site. Think to yourself: how can I turn any possible frustration on my website into happiness? 

And happy users might just have higher buyer intent, so get those CTAs in order!

5. Your site has awesome, user-centered content

Be user-centered, not company-centered. Good content helps your users accomplish their goals and you want to offer this content at the right moment while keeping the business goals firmly in sight. To do so, you need to know your user inside out, as I mentioned earlier. Understand them, understand their behavior and focus your content on that. The content you offer should be clear and easy to understand by using language your users know well. Try to bring something unique to the table. Do the research and present original reporting.

6. Your site is mobile-friendly (or rather, designed mobile-first)

For the last couple of years, mobile traffic has kept growing and growing. If your site is not mobile-friendly by now, you should really get to it and work on your mobile SEO. But if your site has been mobile-friendly for a while, it is time to start looking at building your next site mobile-first

It’s not a new concept, but most sites are still being developed desktop-first. After designing the desktop view, the designer crams it down to mobile size, often losing its authenticity and freshness along the way. Adopting a mobile-first mindset helps you focus on the tasks users should be able to perform on your mobile site. It helps to clean up the clutter and, more often than not, lets you come up with a minimal and fully focused design. Less is more, remember? 

7. Your site can ‘talk’ directly to search engines

For years, search engines tried to read content on pages to determine what that page is about. They need that content to be able to match the search query with the indexed pages that give the best answers to this query. Turns out that truly understanding what something on a page is or means, is harder than it seems, especially for machines. Search engines need a little guidance to discover the true meaning of elements on a page. Enter, structured data in Schema format

Schema is kind of like a translator for search engines. It describes elements on a page, so search engines can now say with certainty that a review is a review and a recipe is a recipe. In return, because Google is so certain about the content, marking up these elements can lead to rich results in the search results pages. This includes carousels, nutritional information for recipes, star ratings, FAQ dropdowns, swipeable How-To boxes on mobile and much, much more. Structured data is one of the areas search engines spend a lot of resources on these days, so make sure to get on board.

We noticed this and built a complete and fully extendable Schema framework inside Yoast SEO. This structured data implementation builds a complete graph for your site, so search engines not only know what everything means but also how everything is connected to the bigger picture. In addition, Yoast SEO comes with a few structured data blocks and we’re working on adding more in the future.

So what makes a good website?

There’s a lot that goes into building a good website. It’s not simply buying a domain, getting some random host, installing WordPress and picking a theme that looks cool. When you leave it at that, you’re setting yourself up for failure. You need to plan to get things right. You need a strategy — which is probably the most important element of a good website.

These are some of the most important elements you should focus on while developing or improving your site. Of course, this isn’t an exhaustive list, so I’d like to ask you: What is your number one focal point for building a good website?

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