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Generate Quality Leads
Make More Sales
Increase Brand Awareness
Know You're Doing It Right
Generate Quality Leads
Make More Sales
Increase Brand Awareness
Know You're Doing It Right
Smart, Effective and Data Driven Campaigns
Google Ads
Harness the power of Google Ads to drive targeted, ready-to-convert traffic to your website – fast. Let our Google Ad experts bring your ideal customers to you!
With over 90% of the international search engine market, and around 97% in Africa – Google dominates the search scene. It’s where the vast majority of your potential customers are looking for answers, comparing products, and finding the services they need.
The Google Search Network is used to reach your customers in the right place at the right time. Showing the right Ads at the right time, to the right audience means you are setting yourself up for success. BaseCloud has extensive experience in Google Ads marketing and we are the right team for your requirements.
Precision Targeting
Get your brand in front of people looking for your specific products and services, in your targeted area, right now!
Flexible, Agile and Adaptable
Refine your Ads and superchage your leads. Google Ads is highly adaptable and flexible enough to adjust to your business needs or focus areas when you need it most.
Instant and Live Reporting
Access your results on the fly and get real time reporting through your custom BaseCloud dashboard.
Measurability
Unlike traditional marketing methods, Google Ads is highly measurable giving us the ability to make better informed decisions to increase performance.
Google Ads
Harness the power of Google Ads to drive targeted, ready-to-convert traffic to your website – fast. Let our Google Ad experts bring your ideal customers to you!
With over 90% of the international search engine market, and around 97% in Africa – Google dominates the search scene. It’s where the vast majority of your potential customers are looking for answers, comparing products, and finding the services they need.
The Google Search Network is used to reach your customers in the right place at the right time. Showing the right Ads at the right time, to the right audience means you are setting yourself up for success. BaseCloud has extensive experience in Google Ads marketing and we are the right team for your requirements.
Key Features of Google Ads
Precision Targeting
Get your brand in front of people looking for your specific products and services, in your targeted area, right now!
Flexible, Agile and Adaptable
Refine your Ads and superchage your leads. Google Ads is highly adaptable and flexible enough to adjust to your business needs or focus areas when you need it most.
Instant and Live Reporting
Access your results on the fly and get real time reporting through your custom BaseCloud dashboard.
Measurability
Unlike traditional marketing methods, Google Ads is highly measurable giving us the ability to make better informed decisions to increase performance.
Google Search Ads
Google Search Ads are the text ads that can be seen on Google’s results page. Search Ads provide a lot of information for your business and link to your website or a specific page on your website. They usually appear above the organic search results.
Search Ads are very targeted Ads, as they would appear based on what the person (your potential client) is physically searching for.
So naturally, this would be considered as ‘very high intent’ marketing; they are actively looking for your product or service.
Best used for: Advertising to people who are actively looking for your product or service, where they are ready to buy or take action.
Google Display Ads
Google Display Ads are image-based ads that allow you to target your audience based on, for example: their interests, what they are actively researching or planning, how they interacted with your business etc. Your potential customers will see these Display Ads on thousands of other websites that they visit.
Best used for: Reaching your target audience when they are doing research for products, to increase brand awareness and also to re-engage with people who have visited your website before.
Video Ads
Google, who owns YouTube, can show Ads to potential customers through Video Ads. Video Ads will either show before, during or after YouTube videos and in the YouTube search results. It is a great way to reach a large amount of people who are potential customers.
Best used for: Brand awareness and advertising your product or service to relevant audiences.
Google Shopping Ads
Google Shopping Ads are primarily for product-based businesses. They are displayed when users search for products they need or want. They visually display your product to your audience when they are searching for it.
Best used for: Increasing traffic to your e-commerce store and boosting sales.
Discovery and Build
We take time to understand your business from the inside out and from your customer’s perspective. This allows us to build and create campaigns that are smart and effective aimed at increasing your bottom-line.
Continuous Optimization
After analysing the performance of the ads, we implement various optimization techniques and testing to see what works and what the best way forward is for you and your business. We pride ourselves on making decisions that we know will work for your business.
In-Depth Analysis
While your ads are running, we analyse the data to make informed decisions to increase performance. We constantly analyse trends and strategies daily to give us insight into increasing performance.
Accurate Feedback
One of core values is to provide our clients with accurate feedback on the performance of their ads. Through accurate feedback we provide you with statistics that will enable you to make better informed decisions in your business.
Read some of our Google ads related
Articles
Our team regularly writes about relevant topics, have a look at our latest articles below.
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