Gone are the days when Excel spreadsheets and paper-based admin were considered sufficient for daily business. Technology has opened up the space for automation and software integration to lead the way in revolutionising the way we work.
A major player in this game of automation is none other than CRM software.
However, with such a rapidly changing industry, there is an expected reluctance to immediately opt for and implement CRM software into a business.
We’re here to give you the full rundown of why a CRM system truly is one of the most transformative tools a business can have at its disposal. With perks and features to meet a broad spectrum of needs and requirements, CRM can appeal to even the most analytical of sceptics out there – and here’s why.
What Is CRM?
Firstly let’s dive into what exactly CRM software is and why it is as needed now more than ever.
Customer Relationship Management (CRM) software is a powerful tool to help businesses streamline their sales, marketing, and customer service processes. By automating business processes, daily tasks and system checks, CRM software eliminates room for human error and opens up business growth opportunities.
However, at times only some are convinced of its value. Some may see CRM software as an unnecessary expense or an intrusion on their privacy. In reality, a CRM system can level up just about every process within a business. This allows employees to use their time more productively as automation steps in to streamline everything.
BaseCloud CRM software was created with the user in mind, and is continually updated and expanded with the same driving force. With a CRM system that works for you, constantly evolving and improving, your business can only improve and grow.
This is our mission and what motivates us to provide only the highest quality service and software in all we do.
The Power Of CRM: Persuading Even The Most Sceptical
If we were faced with pitching BaseCloud CRM software to a sceptic, here are some of the main points we know would have even the most critical sceptics persuaded to give our CRM system a go:
Before convincing a sceptic to use CRM software, you need to understand their concerns. More importantly, you need to know where these concerns stem from to cause the scepticism. Are they worried about the cost? Do they think it will be too difficult to use?
We can proudly offer a solution to each of these concerns with a scalable CRM system that is both user-friendly and doesn’t destroy the budget. By understanding our client’s concerns, we better understand how to build and tailor our systems to address those specific issues and offer solutions to them.
One of the best ways to sell CRM software to a seemingly sceptical client is to demonstrate its benefits. We strive to maintain a CRM system that is both easy to implement and integrate within a business, regardless of the industry.
We’ve shown clients how BaseCloud CRM can help them track their sales pipeline more effectively and improve their customer service by allowing them to respond to inquiries more quickly. CRM software also helps identify new sales opportunities more accurately and enhance overall marketing efforts through tangible analytics.
Providing Real-World Examples
Another effective way to sell CRM software to a sceptic is to provide real-world examples of how it has helped other businesses. Here, it comes down to the power of automation and the value of streamlining.
We offer case studies, testimonials and reviews from clients who have seen significant business improvements from BaseCloud CRM software. By understanding the tangible benefits of using CRM software, clients see the potential for growth, expansion and improvement.
If the scepticism comes from specific objections to using CRM software, it’s essential to address those concerns head-on. For example, suppose there are worries about the cost. In that case, the main point to drive home here is how the software can actually save a business money in the long run by improving its efficiency and productivity.
This will differ from case to case, but it all comes down to ensuring the client’s peace of mind in knowing their business is in the safe hands of BaseCloud CRM.
Finally, addressing any pricing concerns they may have could be the last pain point holding a client back from getting on board with CRM. By providing transparent pricing information and being clear about what is included in the software, a client can decide whether it is suitable for their business.
A Final Note
Selling CRM software to a more sceptical individual requires a rather tailored approach that addresses their specific concerns and objections, but is not an impossible task. By demonstrating the benefits, providing real-world examples, handling objections, and offering a transparent look at what they’re getting, they can see the value of CRM software and how it can help their business succeed.
If you are still wanting to know more about BaseCloud CRM software and what it can do for you, get in contact with us and we will gladly assist. To learn more about all things BaseCloud, explore our website today.